Reach and Density on the Measured Grid
The coloured dots are real grid cells from our July 2026 Edmonton measurement. Green means nobody has locked the top three there. Red means four or more businesses already hold it. The blue circle is your radius.
The lattice is DecodeLocal’s real July 2026 Edmonton plumbing grid: 304 cells spaced 1.8 km apart, each one a live mobile map search. Drag the pin to your own address. This tool measures geometry and observed competitive density, and it does not predict rank. Reaching a cell is a prerequisite for winning it, never a guarantee.
How Geography Decides Local Rankings
One address does not rank a city
A single rank check from one location tells you almost nothing. The same search returns different businesses from different points, which is why we measure a grid rather than a postcode and why your position is a map, not a number.
Proximity is a ranking factor you cannot optimise away
Google weighs how close a business is to the searcher. Content and links move you within a radius; they rarely carry you across a whole metro. Knowing your realistic radius stops you paying to chase cells you cannot win.
Find the open cells before the crowded ones
The density colouring shows where the top three is contested and where it is wide open. A campaign that starts in the green cells banks wins early and builds the review mass needed for the red ones.
Decide whether a second location is the real answer
If the demand you want sits outside every radius you can hold, the fix is not more content. It is a second address, and that is a measurable decision rather than a hunch.
Set service-area expectations honestly
Businesses often list a service area far wider than their map presence. Compare the two and you learn where your Google Business Profile is quietly invisible.
Re-measure to prove the radius grew
Reach is not static. As reviews and relevance build, the cells where you appear expand outward. Re-running the same grid on a dated schedule is the only way to show that expansion happened.
Where this tool sits in our method
This estimator is a preview of the geographic half of our baseline. The paid instruments measure your actual position in every cell rather than the geometry of your radius.
- Geo-Location Analysis: grids the whole city by quadrant and names who owns each one, which is the decision tool for a new or second location
- The Edmonton SEO Audit: measures your real position at 90 or more fixed points instead of estimating what your radius covers
- SEO for Plumbers in Edmonton: is where this exact 304-cell lattice came from, in a market that is 76 percent proximity demand
- The Google Business Profile Benchmarks: tells you what review mass the businesses holding those cells actually carry
- White Glove SEO Management: re-measures the same grid every month so the growth in covered cells is documented
Want This Run on Your Own Business?
The tool above works on the markets we have already measured. The paid work points the same instruments at yours: your grid, your keyword set, your named competitors, re-measured on a dated schedule so movement is provable rather than claimed.
The lattice under this estimator is a real grid we paid to search, cell by cell. Running that grid on a client market is the geographic stage of the method the Edmonton SEO agency behind this tool follows on every engagement.